Another excellent episode
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True that there isn't too great a reason to be concerned. If they wanted to be truly careful then having Holo travel under a fake name would really be all they need. In terms of legends the key features are her ears and tail. If those aren't visible there's little chance for her to be found out. Particularly when she's pretty much been forgotten by the people of Pasloe.
Nice bit of negotiating. And Holo proved how greed can be a handy thing. Spending a silver coin got her a belly full of apples and helped raise the price of the furs they were selling from 140 silver coins to 210! That's what I call a good investment!
And a good twist on Zheren's deal. Normally the question would be how he could possibly profit off something like this. But if he's profiting from being paid to spread the rumors then it all lines up perfectly.