Sentai released this statement a few moments ago.
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Thank you to everyone who has shown their support for those impacted by the tragedy at KyoAni. Together, we can bring light to this incredibly dark time. We are partnering with GoFundMe to ensure that the funds raised are safely distributed. The money will remain on hold while we coordinate how they will reach those in need. Please continue to share and donate, if you can.
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They have already raised over $600,000 from nearly 20,000 people. Apparently many of us, including me, are willing to trust an established company with deep ties to the industry to do the right thing.
It's also a striking demonstration of the size and dedication of the world-wide audience for anime.