I didn't find Ichigo boring. His interactions with Rukia in the early chapters were gold and while he became stronger in each arc, he was given new hardships such as his Hollow self. There, he became more serious but it was more suitable for the arc.
Still, what I found the manga's weak point is how long the Hollow arc became. They recycled a damsel in distress storyline but unlike Rukia's arc, this went overboard. We had about over 20 volumes just to make Ichigo and Urahara defeat Aizen in less than a volume.
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