Quote:
Originally Posted by Miraluka
Sales took a huge dive compared to season 1 selling about half first disc did.
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It's not a sudden dive, but a trend line that's very common for many popular anime franchises. Rather than comparing s1 v1, more useful to look at the other more recent volumes.
SAO s1. Vol. 9 (2013/06): 31,339
SAO Extra Edition (2014/04): 23,747
SAO s2. Vol. 1 (2014/10): 21,515
The Monogatari Series followed the same sort of trend line, as another example. A lot of anime are most popular for disc sales in their first season, and the hype gradually dies down leaving the more hardcore fans collecting the discs. Some of the collectors may prefer to give their money to newer franchises, rather than sequels. (There are some franchises that show stability or even growth for subsequent seasons, but they're more the exception than the rule.)
In any event, while the trend line may seem discouraging, these sales are still in the top 10% or better of all anime released, so no cause for panic.