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I don't know to be honest. Kubo did co-write the movie. He also released a special manga chapter that revealed more about Hitsugaya's past for the sake of promoting the movie. So unlike the hell-verse movie where Kubo pretty much disowned it completely, the 2nd movie could be canon. Or at the very least, it could have confirmed some canon concepts (such as the extremely rare occurrence of two shinigami sharing the same zanpakuto spirit).
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