There is also the issue of the writers who write for an established franchise and that sort of thing. If you have read Timothy Zahn's (or any of the other SWEU authors) Star Wars work, would you still call him a "loser" or whatever-you-want just because he builds onto an established universe? Fan fiction is just a "lower level" (Forbid that I actually have to use such terms) of this sort of thing.
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