Kadokawa Buys ANN
They were already pretty much a marketing operation anyway, but this certainly seals the deal.
If you don’t follow this stuff, Kadokawa is substantially responsible for a lot of the problems plaguing the industry and animators. https://t.co/QXDe4yCWAa |
First JP, now the world. Just buying everything up lol.
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The article says "undisclosed" value, but I wonder how much ANN was worth. Their journalistic integrity is mixed, but there is no denying they have a considerable reach and sway over the opinions of English speaking anime fans. Of course, the question now is whether or not ANN benefits from working under Kadokawa: as memory serves, their finances haven’t been exactly the best, so if they’re under Kadokawa now, and they’re paying the writer's salaries, I wonder what the implications would be for their writers and editors.
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ANN has a history of harshly critiquing slice of life anime, and otherwise claims that anime need to do more to raise awareness of social and racial injustice in terms that Western activists can agree to, even if it comes at the expense of storytelling.
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ANN have a VERY americacentric view of anime and the expectations that come with it. All while ignoring the rest of the world, who dont have the same anime history as they do (just in Europe alone, when you compare France, Spain, Italy and UK. I am not getting started about the countries of South-East Asia, Latin America and the Arab-speaking sphere).
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I do not understand benefits Kadokawa got from this deal more than marketing to US through ANN reviewers.
I can see ANN agreed to this because they need an overlord to keep themselves relevant in current flow of information. Not expecting some kind of groundbreaking move from Kadokawa side, they've always been known for 'minimum expense for maximum profits', its not like there's any change to that considering their army of isekai and CGDCT titles so far. |
It always felt like money at ANN was always tight for the full-time reviewers and columnists; I am very likely mistaken, but this deal seemed to be a way to maintain a more consistent revenue stream and retain the full-time writers they had.
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No need to overthink it. Kadokawa could buy ANN a hundred times over and barely notice in their books - it was a lot of money and ANN grabbed it, surely.
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If it was a lot of money for one acquisition, wouldn't they feel a noticeable impact if they bought ANN a hundred times over?
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Hmm, in...teresting? I use ANN as a database, but that's about it. Still better than Elon buying the site, but huh...
Kinda noticing rich people and company buying out competition these days (because monopolies are fun, eh), but well, as long as the world doesn't burn on fire until after I die Quote:
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Sounding like a broken record from twitter is not a mark of taste. By that, I mean I have seen some ANN reviewer objecting to the crossdressing serial killer from Golden Kamuy, stating it is a transphobic cliche. When this serial killer is clearly inspired by Norman Bates, and other serial killers. |
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I've had my issues with ANN, but they're still basically the only site doing consistent reviews of seasonal anime that aren't totally rubbish. |
I only use ANN for news, so I don't really care. The few reviews I had read from them years ago were hilariously bad, you could tell they had no idea what they were talking about.
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Seeing some phoby in everything like they do is not healthy and 'too US'. And there are a bunch of sites writing better reviews IMHO. But each their own.
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